# DOLLARAMA INC

Summary updated: 2026-10-02T08:46:36.16982Z
Canonical: https://finbar.com/research/companies/dollarama

## Overview

Dollarama Inc. is a Canadian value retailer founded in 1992 and headquartered in Montréal. It sells everyday, seasonal and general merchandise, as well as consumables, through a broad assortment offered at selected low price points. The company describes its purpose as providing compelling value and convenient access to affordable merchandise for a broad range of customers. [1](https://app.finbar.com/go?id=P138754319)

The Dollarama banner operates in Canada, while the company also operates Australia’s The Reject Shop and holds an equity-accounted investment in the Dollarcity Group, which operates in Latin America. At February 1, 2026, Dollarama reported 1,691 Canadian stores and 402 Australian stores; Dollarcity reported 732 stores at the end of 2024. [1](https://app.finbar.com/go?id=P138754319)[2](https://app.finbar.com/go?id=P138742964)[3](https://app.finbar.com/go?id=P138769342)

Dollarama reported C$7.26 billion in sales for FY2026. The company’s website describes its broader scale as more than 2,700 locations and 41,000 people. [2](https://app.finbar.com/go?id=P138742964)[4](https://www.dollarama.com/en-CA/corp/about-us)
[1](https://app.finbar.com/go?id=P138754319)[2](https://app.finbar.com/go?id=P138742964)[3](https://app.finbar.com/go?id=P138769342)[4](https://www.dollarama.com/en-CA/corp/about-us)

## Products & services

Dollarama sells a broad assortment of consumables, general merchandise and seasonal products, including both private-label and national-brand items. Products are offered individually or in multipacks at selected fixed price points; the company’s stated price range is C$0.25 to C$5.00. Examples listed in its online storefront include Takis Fuego chips, Oreo cookies and Act II butter microwave popcorn in a three-pack. [5](https://app.finbar.com/go?id=P138752321)[6](https://app.finbar.com/go?id=T15859124)[7](https://shop.dollarama.com/convenience/store/43129495)

In the FY2025 product mix, consumables represented 48% of sales, general merchandise 39% and seasonal items 13%; this is the latest category breakdown identified and is not an FY2026 mix. [8](https://app.finbar.com/go?id=P138769344) In addition to store retail, Dollarama offers delivery through third-party platforms in Canada. The company’s filings do not specify product-level technical specifications or identify a separate product servicing or repair offering. [5](https://app.finbar.com/go?id=P138752321)
[5](https://app.finbar.com/go?id=P138752321)[6](https://app.finbar.com/go?id=T15859124)[7](https://shop.dollarama.com/convenience/store/43129495)[8](https://app.finbar.com/go?id=P138769344)[7](https://shop.dollarama.com/convenience/store/43129495)

## Geographic presence

In fiscal 2026, ended February 1, 2026, Dollarama’s Canadian retail network spanned every province and the Yukon and Northwest Territories. At year-end it reported 1,687 leased stores in Canada and 402 leased stores in Australia, as well as four owned stores whose country was not specified. [9](https://app.finbar.com/go?id=P138736462)[10](https://app.finbar.com/go?id=P138736704)

Fiscal 2026 segment sales were C$6,800.927 million in Canada and C$454.827 million in Australia—approximately 93.7% and 6.3% of total segment sales, respectively. Australia’s reported sales cover the period following its July 22, 2025 acquisition. [11](https://app.finbar.com/go?id=T15856968)[12](https://app.finbar.com/go?id=P138736975) Dollarama also has equity-accounted investments associated with Latin American markets; Dollarcity reported operations in Colombia, El Salvador, Guatemala, Peru and Mexico. These are investee-market facts, not consolidated Dollarama segment sales. [13](https://app.finbar.com/go?id=P138736967)[14](https://app.finbar.com/go?id=P138769100)

The company’s head and registered office is at 5805 Royalmount Avenue, Town of Mount Royal, Quebec, H4P 0A1. [15](https://app.finbar.com/go?id=P138736458)
[9](https://app.finbar.com/go?id=P138736462)[10](https://app.finbar.com/go?id=P138736704)[11](https://app.finbar.com/go?id=T15856968)[11](https://app.finbar.com/go?id=T15856968)[11](https://app.finbar.com/go?id=T15856968)[12](https://app.finbar.com/go?id=P138736975)[13](https://app.finbar.com/go?id=P138736967)[14](https://app.finbar.com/go?id=P138769100)[15](https://app.finbar.com/go?id=P138736458)

## Business segments

Dollarama reports two business segments: Canada and Australia. In the fiscal year ended February 1, 2026, Canada generated C$6,800.9 million, approximately 93.7% of reported segment sales. The segment covers the Canadian retail network, selling general merchandise, consumables and seasonal products at fixed price points up to C$5.00; it also includes Latin American retail operations through equity-accounted investments.

Australia generated C$454.8 million, approximately 6.3% of reported segment sales. Its focus is the Dollarama Australia retail network, offering private-label and national-brand products, with approximately 90% of sales at price points from A$0.45 to A$15.00. Australia’s FY2026 sales reflect the period from July 22, 2025, when the acquisition was completed, through February 1, 2026, rather than a full fiscal year.
[16](https://app.finbar.com/go?id=P138736966)[13](https://app.finbar.com/go?id=P138736967)[17](https://app.finbar.com/go?id=P138736968)[11](https://app.finbar.com/go?id=T15856968)[11](https://app.finbar.com/go?id=T15856968)[11](https://app.finbar.com/go?id=T15856968)[18](https://app.finbar.com/go?id=P138736698)

## Company history

The Rossy family’s retail business began in Montreal in 1910, when Salim Rossy opened an S. Rossy Inc. store. His son George took over in 1937, and grandson Larry Rossy assumed leadership in 1973. In April 1992, Larry opened the first Dollarama in Matane, Quebec, selling goods for $1 or less; the family’s variety-store business then had 44 Quebec locations. [4](https://www.dollarama.com/en-CA/corp/about-us) [19](https://www.dollarama.com/en-CA/corp/history-fragment/first-dollarama-store) [20](https://app.finbar.com/go?id=P138769308)

Bain Capital acquired a majority stake in 2004, and by 2006 Dollarama had expanded to 460 stores across Canada. The company went public on the Toronto Stock Exchange in 2009. [20](https://app.finbar.com/go?id=P138769308) [21](https://www.dollarama.com/en-CA/corp/wp-content/uploads/2020/05/2020-Annual-Information-Form-vFINAL.pdf) Dollarama reached 1,000 Canadian stores by 2015; Neil Rossy became President and CEO in 2016. [20](https://app.finbar.com/go?id=P138769308) [22](https://app.finbar.com/go?id=P138769325) [23](https://www.dollarama.com/en-CA/corp/board-member/neil-rossy)

Dollarama acquired a 50.1% interest in Latin American retailer Dollarcity in 2019 and increased its ownership to 60.1% in 2024. Dollarcity expanded into Peru in 2021 and Mexico in 2025; in 2023, Dollarama opened its 1,500th store and Dollarcity its 500th. [22](https://app.finbar.com/go?id=P138769325) In 2025, Dollarama completed its acquisition of all shares of Australian retailer The Reject Shop, which was subsequently renamed Dollarama Australia. [24](https://app.finbar.com/go?id=P138736687) [25](https://app.finbar.com/go?id=P138736460)
[20](https://app.finbar.com/go?id=P138769308)[4](https://www.dollarama.com/en-CA/corp/about-us)[19](https://www.dollarama.com/en-CA/corp/history-fragment/first-dollarama-store)[21](https://www.dollarama.com/en-CA/corp/wp-content/uploads/2020/05/2020-Annual-Information-Form-vFINAL.pdf)[22](https://app.finbar.com/go?id=P138769325)[23](https://www.dollarama.com/en-CA/corp/board-member/neil-rossy)[24](https://app.finbar.com/go?id=P138736687)[25](https://app.finbar.com/go?id=P138736460)[4](https://www.dollarama.com/en-CA/corp/about-us)[19](https://www.dollarama.com/en-CA/corp/history-fragment/first-dollarama-store)[21](https://www.dollarama.com/en-CA/corp/wp-content/uploads/2020/05/2020-Annual-Information-Form-vFINAL.pdf)[23](https://www.dollarama.com/en-CA/corp/board-member/neil-rossy)

## Sources

1. [DOLLARAMA INC — Management commentary (2026 Y), p2](https://app.finbar.com/go?id=P138754319)
2. [DOLLARAMA INC — Press release (2026 Y), p3](https://app.finbar.com/go?id=P138742964)
3. [DOLLARAMA INC — Presentation (2026 Y), p39](https://app.finbar.com/go?id=P138769342)
4. [www.dollarama.com](https://www.dollarama.com/en-CA/corp/about-us)
5. [DOLLARAMA INC — Management commentary (2027 Q 1), p2](https://app.finbar.com/go?id=P138752321)
6. [DOLLARAMA INC — Presentation (2026 Y), p10](https://app.finbar.com/go?id=T15859124)
7. [shop.dollarama.com](https://shop.dollarama.com/convenience/store/43129495)
8. [DOLLARAMA INC — Presentation (2026 Y), p39](https://app.finbar.com/go?id=P138769344)
9. [DOLLARAMA INC — Full financial report (2026 Y), p12](https://app.finbar.com/go?id=P138736462)
10. [DOLLARAMA INC — Full financial report (2026 Y), p31](https://app.finbar.com/go?id=P138736704)
11. [DOLLARAMA INC — Full financial report (2026 Y), p60](https://app.finbar.com/go?id=T15856968)
12. [DOLLARAMA INC — Full financial report (2026 Y), p60](https://app.finbar.com/go?id=P138736975)
13. [DOLLARAMA INC — Full financial report (2026 Y), p60](https://app.finbar.com/go?id=P138736967)
14. [DOLLARAMA INC — Presentation (2026 Y), p20](https://app.finbar.com/go?id=P138769100)
15. [DOLLARAMA INC — Full financial report (2026 Y), p12](https://app.finbar.com/go?id=P138736458)
16. [DOLLARAMA INC — Full financial report (2026 Y), p60](https://app.finbar.com/go?id=P138736966)
17. [DOLLARAMA INC — Full financial report (2026 Y), p60](https://app.finbar.com/go?id=P138736968)
18. [DOLLARAMA INC — Full financial report (2026 Y), p30](https://app.finbar.com/go?id=P138736698)
19. [www.dollarama.com](https://www.dollarama.com/en-CA/corp/history-fragment/first-dollarama-store)
20. [DOLLARAMA INC — Presentation (2026 Y), p37](https://app.finbar.com/go?id=P138769308)
21. [www.dollarama.com](https://www.dollarama.com/en-CA/corp/wp-content/uploads/2020/05/2020-Annual-Information-Form-vFINAL.pdf)
22. [DOLLARAMA INC — Presentation (2026 Y), p38](https://app.finbar.com/go?id=P138769325)
23. [www.dollarama.com](https://www.dollarama.com/en-CA/corp/board-member/neil-rossy)
24. [DOLLARAMA INC — Full financial report (2026 Y), p30](https://app.finbar.com/go?id=P138736687)
25. [DOLLARAMA INC — Full financial report (2026 Y), p12](https://app.finbar.com/go?id=P138736460)

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