# LY CORPORATION

Summary updated: 2026-10-02T10:14:18.823046Z
Canonical: https://finbar.com/research/companies/ly

## Overview

LY Corporation is a Japan-based internet and technology company operating digital platforms and services in areas including online advertising, e-commerce, search, news, and communications. Its consumer ecosystem includes LINE and Yahoo! JAPAN services, with Japan as its central market. [1](https://www.lycorp.co.jp/en/company/overview/)[2](https://www.lycorp.co.jp/en/service/)

The company’s mission is “WOW Our Users!” [3](https://www.lycorp.co.jp/en/company/mission/) LY Corporation began operating on October 1, 2023, following a reorganization that brought together Z Holdings, LINE, Yahoo Japan, and related entities. [4](https://www.lycorp.co.jp/en/news/release/000847/)

LY Corporation describes its workforce as over 10,000 employees. [5](https://www.lycorp.co.jp/en/company/) For FY2025, revenue was ¥2,036.3 billion. [6](https://app.finbar.com/go?id=P134376568)
[6](https://app.finbar.com/go?id=P134376568)[1](https://www.lycorp.co.jp/en/company/overview/)[2](https://www.lycorp.co.jp/en/service/)[3](https://www.lycorp.co.jp/en/company/mission/)[4](https://www.lycorp.co.jp/en/news/release/000847/)[5](https://www.lycorp.co.jp/en/company/)

## Products & services

In FY2025, LY Corporation’s Media business generated ¥735.1bn, approximately 36.1% of consolidated revenue. Its advertising products include search ads, account ads and display ads, which generated ¥179.0bn, ¥145.7bn and ¥254.2bn, respectively. The company also offers LINE Official Account, with subscription plans and pay-as-you-go billing, and LINE MINI App, reported at 33,000 apps and 28.97 million monthly active users. [7](https://app.finbar.com/go?id=T15364465)[8](https://app.finbar.com/go?id=T15364473)[9](https://app.finbar.com/go?id=T15364475)[10](https://app.finbar.com/go?id=P134376634)[11](https://app.finbar.com/go?id=T15364480)[12](https://app.finbar.com/go?id=T15364481)

Commerce generated ¥857.6bn, approximately 42.1% of consolidated revenue. Disclosed business revenues were ASKUL ¥402.3bn, ZOZO ¥222.7bn, and LY Corporation and other businesses ¥232.5bn. Its services include Yahoo! JAPAN Flea Market and Auction; Flea Market offers AI-based suggested pricing using product photos. FY2025 reuse transaction value was ¥1,119.9bn. [7](https://app.finbar.com/go?id=T15364465)[13](https://app.finbar.com/go?id=T15364487)[14](https://app.finbar.com/go?id=P134376740)[15](https://app.finbar.com/go?id=P134376733)

Financial services generated ¥445.7bn, approximately 21.9% of consolidated revenue, including ¥375.1bn from PayPay consolidated. PayPay’s payment services cover PayPay Balance, debit, Balance Card, credit, PayPay Card, VISA Debit, Alipay and LINE Pay; consolidated payment GMV was ¥19.4tn in FY2025. LY also presented “Agent i” and “Agent i for Business” as AI offerings connecting users and businesses with services such as shopping, weather, recipes and customer support; some capabilities were described as under development. Segment percentages are calculated from reported revenue figures. [7](https://app.finbar.com/go?id=T15364465)[16](https://app.finbar.com/go?id=T15364496)[17](https://app.finbar.com/go?id=T15364499)[18](https://app.finbar.com/go?id=P134376769)[19](https://app.finbar.com/go?id=P134376812)[20](https://app.finbar.com/go?id=P134376822)[21](https://app.finbar.com/go?id=P134376817)
[7](https://app.finbar.com/go?id=T15364465)[8](https://app.finbar.com/go?id=T15364473)[9](https://app.finbar.com/go?id=T15364475)[10](https://app.finbar.com/go?id=P134376634)[11](https://app.finbar.com/go?id=T15364480)[12](https://app.finbar.com/go?id=T15364481)[13](https://app.finbar.com/go?id=T15364487)[14](https://app.finbar.com/go?id=P134376740)[15](https://app.finbar.com/go?id=P134376733)[16](https://app.finbar.com/go?id=T15364496)[17](https://app.finbar.com/go?id=T15364499)[18](https://app.finbar.com/go?id=P134376769)[19](https://app.finbar.com/go?id=P134376812)[20](https://app.finbar.com/go?id=P134376822)[21](https://app.finbar.com/go?id=P134376817)

## Geographic presence

LY Corporation is headquartered in Tokyo, Japan, and its official company materials identify Japan as its home base. [1](https://www.lycorp.co.jp/en/company/overview/) The group also has a geographic presence through companies listed in Taiwan, Thailand, Vietnam, and Singapore, among other locations; the presence of subsidiaries does not by itself indicate the scale of operations or sales in each market. [22](https://www.lycorp.co.jp/en/company/groupcompanies/)

LY’s FY2025 reporting provides consolidated and business-segment financial information, but the sources reviewed do not give revenue by country or region, geographic revenue percentages, or employee distribution by geography. [6](https://app.finbar.com/go?id=P134376568)[23](https://www.lycorp.co.jp/en/ir/library/financial_statements/main/01/teaserItems1/04/linkList/0/link/en2025_annual%20securities%20report.pdf)
[1](https://www.lycorp.co.jp/en/company/overview/)[22](https://www.lycorp.co.jp/en/company/groupcompanies/)[6](https://app.finbar.com/go?id=P134376568)[23](https://www.lycorp.co.jp/en/ir/library/financial_statements/main/01/teaserItems1/04/linkList/0/link/en2025_annual%20securities%20report.pdf)[1](https://www.lycorp.co.jp/en/company/overview/)[22](https://www.lycorp.co.jp/en/company/groupcompanies/)[23](https://www.lycorp.co.jp/en/ir/library/financial_statements/main/01/teaserItems1/04/linkList/0/link/en2025_annual%20securities%20report.pdf)

## Business segments

For FY2025 (year ended March 31, 2026), LY Corporation reported three business segments. Media Business generated ¥735.1 billion, approximately 36.1% of consolidated revenue, and includes advertising and media services, with advertising further categorized as search, account and display advertising. [7](https://app.finbar.com/go?id=T15364465)[24](https://www.lycorp.co.jp/en/ir/library/presentations/main/015/teaserItems2/02/linkList/04/link/en2025q4_presentation.pdf)

Commerce Business generated ¥857.6 billion, approximately 42.1% of consolidated revenue. Its activities include shopping and other e-commerce, reuse, ASKUL BtoB, travel and food-and-beverage services, and overseas e-commerce. [7](https://app.finbar.com/go?id=T15364465)[24](https://www.lycorp.co.jp/en/ir/library/presentations/main/015/teaserItems2/02/linkList/04/link/en2025q4_presentation.pdf) Strategic Business generated ¥445.7 billion, approximately 21.9%; it is primarily PayPay-related financial and fintech businesses, alongside other fintech and services. [7](https://app.finbar.com/go?id=T15364465)[24](https://www.lycorp.co.jp/en/ir/library/presentations/main/015/teaserItems2/02/linkList/04/link/en2025q4_presentation.pdf)

The percentages are approximate: reported segment revenues sum to ¥2,038.4 billion, compared with consolidated revenue of ¥2,036.3 billion. The company revised prior-period figures following service transfers between segments during FY2025; the percentages above use its latest FY2025 presentation basis. [7](https://app.finbar.com/go?id=T15364465)[25](https://app.finbar.com/go?id=T15364489)[24](https://www.lycorp.co.jp/en/ir/library/presentations/main/015/teaserItems2/02/linkList/04/link/en2025q4_presentation.pdf)
[7](https://app.finbar.com/go?id=T15364465)[25](https://app.finbar.com/go?id=T15364489)[24](https://www.lycorp.co.jp/en/ir/library/presentations/main/015/teaserItems2/02/linkList/04/link/en2025q4_presentation.pdf)

## Company history

LY Corporation’s history brings together two major predecessor businesses. Yahoo Japan Corporation was established in 1996 as a joint venture between SoftBank and Yahoo! Inc.; Yahoo! JAPAN launched on April 1 that year, and the company went public in 1997. [26](https://www.lycorp.co.jp/en/company/history/yahoo/)[1](https://www.lycorp.co.jp/en/company/overview/)

A second predecessor lineage began with the establishment of Naver Japan in 2007. Its messaging service LINE launched in June 2011, and NHN Japan merged with Naver Japan later that year. [27](https://www.lycorp.co.jp/en/company/history/line/)

On March 1, 2021, Z Holdings and LINE completed an integration. A subsequent group reorganization involving Z Holdings, LINE Corporation, Yahoo Japan Corporation, Z Entertainment, and Z Data took effect on October 1, 2023, when the group began operating as LY Corporation. Kentaro Kawabe became chairperson and Takeshi Idezawa became president and CEO at formation. [28](https://www.lycorp.co.jp/en/news/archive/Z/2021.html)[4](https://www.lycorp.co.jp/en/news/release/000847/)[29](https://www.lycorp.co.jp/en/news/announcements/000836/)
[26](https://www.lycorp.co.jp/en/company/history/yahoo/)[1](https://www.lycorp.co.jp/en/company/overview/)[27](https://www.lycorp.co.jp/en/company/history/line/)[28](https://www.lycorp.co.jp/en/news/archive/Z/2021.html)[4](https://www.lycorp.co.jp/en/news/release/000847/)[29](https://www.lycorp.co.jp/en/news/announcements/000836/)

## Sources

1. [www.lycorp.co.jp](https://www.lycorp.co.jp/en/company/overview/)
2. [www.lycorp.co.jp](https://www.lycorp.co.jp/en/service/)
3. [www.lycorp.co.jp](https://www.lycorp.co.jp/en/company/mission/)
4. [www.lycorp.co.jp](https://www.lycorp.co.jp/en/news/release/000847/)
5. [www.lycorp.co.jp](https://www.lycorp.co.jp/en/company/)
6. [LY CORPORATION — Presentation (2025 Y), p5](https://app.finbar.com/go?id=P134376568)
7. [LY CORPORATION — Presentation (2025 Y), p5](https://app.finbar.com/go?id=T15364465)
8. [LY CORPORATION — Presentation (2025 Y), p10](https://app.finbar.com/go?id=T15364473)
9. [LY CORPORATION — Presentation (2025 Y), p11](https://app.finbar.com/go?id=T15364475)
10. [LY CORPORATION — Presentation (2025 Y), p11](https://app.finbar.com/go?id=P134376634)
11. [LY CORPORATION — Presentation (2025 Y), p12](https://app.finbar.com/go?id=T15364480)
12. [LY CORPORATION — Presentation (2025 Y), p12](https://app.finbar.com/go?id=T15364481)
13. [LY CORPORATION — Presentation (2025 Y), p16](https://app.finbar.com/go?id=T15364487)
14. [LY CORPORATION — Presentation (2025 Y), p18](https://app.finbar.com/go?id=P134376740)
15. [LY CORPORATION — Presentation (2025 Y), p18](https://app.finbar.com/go?id=P134376733)
16. [LY CORPORATION — Presentation (2025 Y), p20](https://app.finbar.com/go?id=T15364496)
17. [LY CORPORATION — Presentation (2025 Y), p21](https://app.finbar.com/go?id=T15364499)
18. [LY CORPORATION — Presentation (2025 Y), p21](https://app.finbar.com/go?id=P134376769)
19. [LY CORPORATION — Presentation (2025 Y), p27](https://app.finbar.com/go?id=P134376812)
20. [LY CORPORATION — Presentation (2025 Y), p29](https://app.finbar.com/go?id=P134376822)
21. [LY CORPORATION — Presentation (2025 Y), p28](https://app.finbar.com/go?id=P134376817)
22. [www.lycorp.co.jp](https://www.lycorp.co.jp/en/company/groupcompanies/)
23. [www.lycorp.co.jp](https://www.lycorp.co.jp/en/ir/library/financial_statements/main/01/teaserItems1/04/linkList/0/link/en2025_annual%20securities%20report.pdf)
24. [www.lycorp.co.jp](https://www.lycorp.co.jp/en/ir/library/presentations/main/015/teaserItems2/02/linkList/04/link/en2025q4_presentation.pdf)
25. [LY CORPORATION — Presentation (2025 Y), p17](https://app.finbar.com/go?id=T15364489)
26. [www.lycorp.co.jp](https://www.lycorp.co.jp/en/company/history/yahoo/)
27. [www.lycorp.co.jp](https://www.lycorp.co.jp/en/company/history/line/)
28. [www.lycorp.co.jp](https://www.lycorp.co.jp/en/news/archive/Z/2021.html)
29. [www.lycorp.co.jp](https://www.lycorp.co.jp/en/news/announcements/000836/)

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