Overview
Associated Banc-Corp is a U.S. bank holding company whose principal banking subsidiary, Associated Bank, provides financial services to consumers, businesses, and commercial and corporate clients. Its offerings include banking, lending, and wealth-management services. The company’s stated purpose is to help colleagues, customers, and communities become financially stronger in a more inclusive and equitable environment.[1][2][3]
The company is rooted in the upper Midwest. As of June 2026, Associated Bank reported more than 200 banking locations across Wisconsin, Illinois, Iowa, Minnesota, Missouri, and Nebraska, as well as loan-production offices in six other states.[4] For FY2025, net interest income plus noninterest income amounted to approximately $1.49 billion, and total assets were approximately $45.2 billion.[5][6] The 2025 annual report does not state an employee count.[7] [1][2][3][4][5][5][6][7][2][3][4][7]
Products & services
Associated Banc-Corp offers consumer and business deposit, lending, payments, wealth-management and investment services. Consumer products include checking and savings accounts, money-market accounts, certificates of deposit, IRAs, credit and debit cards, and online and mobile banking. Checking features include eligible early access to direct deposits, overdraft grace and surcharge-free ATM access. Its mobile app supports account monitoring, alerts, transfers, bill payment, person-to-person payments and mobile check deposits.[8][9][10]
Business and commercial offerings include lines of credit, term loans, commercial real-estate financing, asset-based lending, ESOP and trade finance, alongside cash-management services such as ACH origination, fraud management, merchant services, remote deposit, and receivables and payables tools. Associated Connect provides account summaries, transaction history, eStatements and data export. Wealth and investment services include trust and fiduciary administration, institutional asset management, brokerage, investment advice, retirement services and annuities.[8][11][12][13][14]
At year-end 2025, commercial loans represented 65% of loans and consumer loans 35%; major categories included commercial and industrial (38%), commercial real estate (23%), residential mortgages (22%) and auto finance (10%). In 2025, reported noninterest income included $96.6 million in wealth-management fees, $53.6 million in service charges and deposit-account fees, $46.6 million in card-based fees, $32.0 million in capital-markets revenue and $14.5 million in mortgage-banking revenue.[15][16] [8][15][16][9][10][11][12][13][14]
Geographic presence
Associated Banc-Corp’s banking footprint spans Wisconsin, Illinois, Minnesota, Nebraska, Iowa and Missouri. At year-end 2025, it reported 184 branches serving more than 100 communities in Wisconsin, Illinois, Minnesota and Missouri, as well as loan-production offices in Indiana, Kansas, Michigan, New York, Ohio and Texas.[1][17] Following its April 1, 2026 acquisition of American National, the company added 33 branches across Nebraska, Minnesota and Iowa, concentrated in Greater Omaha and Minneapolis–St. Paul.[18][19] Its current branch and ATM locator provides individual locations.[20]
The company identifies its corporate headquarters at 433 Main Street and Associated Bank headquarters at 200 North Adams Street, both in Green Bay, Wisconsin. It also reports operations centers in Green Bay and Stevens Point, Wisconsin, and Associated Trust Company headquarters at 815 Water Street in Milwaukee.[21]
The reviewed company disclosures do not report revenue by state, region or country, or an employee breakdown by location.[7] [1][17][18][19][21][20][7]
Business segments
Associated Banc-Corp reports three operating segments. Corporate and Commercial Specialty serves larger businesses, developers, nonprofits, municipalities, and financial institutions, providing commercial lending, deposits and cash-management services, and specialty financial services [22]. Community, Consumer and Business serves individuals and businesses through consumer and business lending and deposit products, as well as investment, fiduciary, and retirement-planning services [23][8]. Risk Management and Shared Services includes shared operational functions and residual revenue and expenses, including interest-rate-risk and credit-risk/provision items [24]. The company moved private wealth from Corporate and Commercial Specialty to Community, Consumer and Business effective in the fourth quarter of 2024, and recast prior segment data [25].
By the company’s reported total income before provision, Corporate and Commercial Specialty contributed approximately 42% and Community, Consumer and Business 68% in FY2025; Risk Management and Shared Services was approximately −10%. For the first half of 2026, the respective contributions were approximately 38%, 64%, and −2%. The negative contribution reflects the shared-services and residual segment’s reported expense [26][27]. At FY2025 year-end, the segments represented approximately 42%, 30%, and 28% of consolidated assets, respectively [26]. [22][23][8][24][25][26][26][26][26][27][27][27][27][26][26][26][26]
Company history
Associated Banc-Corp traces its origins to First National Bank of Neenah, founded in 1861. In 1970, First National joined Kellogg Citizens Bank of Green Bay and Manitowoc Savings Bank in an alliance identified as the founding of Associated Bank; the three banks adopted the Associated name and tree logo in 1992. First Financial merged with Associated Bank in 1997, with the combined bank retaining the Associated name.[28]
The company expanded through acquisitions and branch purchases: it completed its acquisition of Bank Mutual Corporation in 2018, purchased Huntington National Bank’s Wisconsin branch operations in 2019, and acquired First Staunton Bancshares in 2020.[29][30][31]
Andrew J. Harmening became president and CEO on April 28, 2021, succeeding Philip B. Flynn.[32] In 2025, Associated agreed to acquire American National Corporation; the merger closed on April 1, 2026, expanding the company’s presence in Omaha and the Twin Cities.[33][34][35] [33][34][28][29][30][31][32][35]
Sources
- ASSOCIATED BANC-CORP — Full financial report (2025 Y)
- www.associatedbank.com[2]
- www.associatedbank.com[3]
- newsroom.associatedbank.com[4]
- www.sec.gov[7]
- www.associatedbank.com[9]
- www.associatedbank.com[10]
- www.associatedbank.com[11]
- www.associatedbank.com[12]
- www.associatedbank.com[13]
- www.associatedbank.com[14]
- ASSOCIATED BANC-CORP — Full financial report (2026 Q 2)
- www.associatedbank.com[20]
- www.associatedbank.com[28]
- newsroom.associatedbank.com[29]
- newsroom.associatedbank.com[30]
- newsroom.associatedbank.com[31]
- newsroom.associatedbank.com[32]
- newsroom.associatedbank.com[35]
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