Overview
Atour Lifestyle Holdings Limited is a China-focused hospitality and lifestyle company. It operates a portfolio of hotel brands across midscale, upscale and luxury categories, primarily through a franchise-and-management model, and sells lifestyle products—especially sleep-related goods such as pillows, comforters and mattresses—through its hotels and retail channels. The company opened its first Atour Hotel in Xi’an in 2013 and describes its brand ethos in terms of inclusivity, humanness and creating memorable guest experiences.[1][2][3]
At December 31, 2025, Atour’s network included 2,015 hotels and 224,423 rooms in 230 Chinese cities. It reported 6,356 employees at year-end 2025 and net revenue of RMB9.790 billion for the year; 2025 is the latest full-year reporting period identified, while 2026 figures are interim.[4][5][6] [1][2][3][4][5][6]
Products & services
Atour’s Atour Planet retail range centers on the Deep Sleep line, including pillows, comforters and mattresses, as well as fitted sheets, loungewear and accessories. The Deep Sleep Memory Foam Pillow Pro has included versions 1.0 through 3.0 in the 2025 reporting, with Pillow Pro 4.0 launched by the second quarter of 2026. Pro 2.0 uses a three-layer foam construction—a soft comfort layer, self-developed spring foam and a firm support base—and an R-shaped neck support designed to follow the neck’s natural curve. The range also includes the Deep Sleep Thermo-Regulating Comforter Pro 3.0 (All-Season).[7][8][9][10][11]
Atour offers an in-hotel sleep trial through its APLUS service: guests at selected hotels can try Atour Planet sleep products, which are also displayed in hotel lobbies. Its retail mini-program supports product browsing and purchasing, promotions and brand activities, while the company’s retail team handles feedback on product reviews, delivery and after-sales issues.[12][13][14]
Hotel product formats include Atour 3.6, an update to the Atour Series 3; Atour 3.5SE, a renovation program for existing hotels; and Atour Light 3.3, with modular layouts, compact multi-purpose furnishings and social-oriented public spaces. Atour Origin is designed for business and leisure stays, combining multi-functional workspaces, sleep amenities and dining.[15][16][17] In the second quarter of 2026, retail revenue was RMB1,575 million, up 63.2% year over year; the company also reported more than 12 million cumulative Deep Sleep Memory Foam Pillow Pro sales through July 31, 2026, and year-over-year comforter-category GMV growth of more than 80% in the quarter.[18][19][20][21][22][23][24] [7][8][9][10][11][12][13][14][15][16][17][18][19][20][21][22][23][24]
Geographic presence
At June 30, 2026, Atour Lifestyle Holdings reported a network of 2,175 hotels and 242,526 rooms in China. At December 31, 2025, its hotels spanned 230 cities.[25][26][27]
The company reported that all of its operations and revenue were in China, representing 100% of reported revenue by geography. Its principal executive office is in Minhang District, Shanghai, China.[26][28] [25][26][27][28]
Business segments
Atour Lifestyle Holdings Ltd. reports one operating segment, the Atour Group. Management assesses the business on a consolidated basis rather than separating it by product or service line; the revenue categories below are therefore not distinct reportable segments.[29]
Its reported revenue categories show the mix of its operations. Manachised hotels—where property owners provide and maintain the hotels and Atour licenses brands and provides management and operating services—generated RMB 5,308.9 million, or about 54.2% of FY2025 revenue, and RMB 3,293.4 million, or 52.3% in the first half of 2026. Leased hotels, operated by Atour on leased premises, contributed RMB 590.4 million (6.0%) in FY2025 and RMB 250.2 million (4.0%) in H1 2026.[30][31][32][33]
Retail, primarily sleep-related products sold under Atour Planet through online and hotel-integrated channels, accounted for RMB 3,671.0 million (37.5%) in FY2025 and RMB 2,645.7 million (42.0%) in H1 2026. The residual “Others” category contributed RMB 220.0 million (2.3%) and RMB 112.2 million (1.8%), respectively; the revenue tables do not further specify its activities. Shares are approximate calculations from reported revenue and totals of RMB 9,790.2 million in FY2025 and RMB 6,301.6 million in H1 2026.[34][7][12][32][33] [29][30][31][32][33][34][7][12]
Company history
Atour Lifestyle Holdings was founded by Haijun Wang, who began serving as chairman and CEO in 2012; its first Atour Hotel opened in Xi’an in 2013.[35][36] In 2016, the company expanded its portfolio with Atour Light and Atour S.[37][38] It began integrating retail into the hotel experience in 2018, and introduced the Atour X and ZHOTEL brands in 2020.[2][39][40]
Atour listed its American depositary shares on Nasdaq under the ticker ATAT in November 2022.[41] In November 2023, it launched Atour Series 4, a concept later developed into the Atour Origin brand; in July 2024, it merged ZHOTEL into Atour S.[17][42] [35][36][37][38][2][39][40][41][17][42]
Sources
- Atour Lifestyle Holdings Ltd — Full financial report (2025 Y)
- Atour Lifestyle Holdings Ltd — Presentation (2026 Q 2)
- Atour Lifestyle Holdings Ltd — Partial financial report (2026 Q 2)
- www.sec.gov[28]
- Atour Lifestyle Holdings Ltd — Full financial report (2024 Y)
- Atour Lifestyle Holdings Ltd — Full financial report (2022 Y)[40][41]
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