Block, Inc.

Overview

Block, Inc. is a financial technology company whose products serve businesses and individual consumers. Its two core business segments are Square, which provides sellers with payment processing, point-of-sale tools, commerce software, and related financial services, and Cash App, which offers consumer services including money transfers, spending, saving, investing, and bitcoin access [1]. Block describes its purpose in terms of economic empowerment and increasing access to the global economy [2]. Founded as Square in 2009, the company adopted the name Block in 2021 [3].

Square serves sellers in the U.S., Canada, Japan, Australia, the U.K., Ireland, France, and Spain; Cash App is available in the U.S. and U.K.[4][5]. Block reported $24.2 billion in consolidated net revenue for fiscal 2025 [6]. As a scale indicator, Cash App had 59 million U.S. monthly transacting active customers at the end of 2025 [7]. [1]+9

Products & services

Block’s Square products serve sellers with integrated point-of-sale and commerce tools. Square Point of Sale is a customizable commerce app, with software for in-person, online and remote sales that can synchronize inventory, orders and customer information across channels. Square Payments processes card-present and card-not-present transactions, including payments made in person, online, on mobile and through invoices; Square also provides reporting and analytics, settlement, inventory and employee management, buyer-engagement tools, and website and online-store capabilities. Square Loans offers eligible sellers loans repaid either through a share of processed receivables or fixed monthly payments.[1]+3

Cash App combines peer-to-peer payments with consumer financial products, including balance storage, direct deposit, spending, saving, investing, borrowing and bitcoin purchases. Its Cash App Card is a Visa debit card linked to a customer’s Cash App balance and can be used for purchases and ATM withdrawals. Cash App Borrow provides eligible customers short-term, fixed-fee loans; its underwriting uses proprietary models and Cash App transaction data, as well as the Cash App Score framework for underwriting, credit-limit management and eligibility.[11]+4

Block’s buy-now-pay-later products include Afterpay, which generally lets consumers divide purchases into three or four installments, typically due every two weeks. Afterpay Card and Afterpay Plus Card support in-store “pay in 4,” while Pay Monthly offers eligible larger purchases repayment terms of 3, 6, 12 or 24 months. Cash App also provides bitcoin purchases and storage in Block’s digital wallets.[16]+5 The company reports Square and Cash App as its reportable segments, but the cited reporting does not specify individual products’ shares of company performance.[1][9] [1]+14

Geographic presence

Block’s FY2025 revenue was $22.187 billion in the United States (91.7%) and $2.007 billion internationally (8.3%). The company reports revenue geographically using seller or customer addresses; no individual international country accounted for more than 10% of total revenue in 2023–2025.[22]+2

Block says Square sellers operate in the United States, Canada, Japan, Australia, the United Kingdom, Ireland, France and Spain. It also holds money-transmitter or virtual-currency licenses in the United States where required and in certain non-U.S. jurisdictions, including the EU, the U.K. and Australia.[4][25] At December 31, 2025, Block had 10,205 full-time employees worldwide, including 2,472 outside the United States.[26] Its disclosed office locations include Oakland, Dublin, Melbourne and Sydney.[27]+2 [22]+8

Business segments

Block, Inc. reports two business segments: **Cash App** and **Square**. Cash App focuses on consumer financial tools and services, including peer-to-peer payments, bitcoin and stock investing, Cash App Card, borrowing and buy-now-pay-later services. Square provides sellers with payment processing, software, hardware and financial solutions, supporting activities such as point-of-sale operations, inventory and staff management, buyer engagement and online sales. Products not assigned to either segment, including TIDAL and emerging ecosystems, are grouped in Corporate and Other.[30]+3

For the six months ended June 30, 2026, Cash App contributed approximately **62% of consolidated revenue** and Square approximately **36%**, with Corporate and Other contributing about **1%**. By segment gross profit, Cash App represented approximately **64%** and Square **36%** of the combined total for the two reportable segments. These percentages are calculated from reported amounts; the filing does not report segment operating income.[34]+2 [30]+6

Company history

Block, Inc. was founded as Square in 2009 by Jack Dorsey and Jim McKelvey, initially to make card payments more accessible to small businesses.[2] In 2013, Square launched Cash App as a peer-to-peer money-transfer service.[37] The company expanded into adjacent services in 2014 by acquiring food-delivery company Caviar, and went public in November 2015.[38][39]

In 2018, Square announced its acquisition of website-building and e-commerce company Weebly, extending its offerings for businesses selling online.[40] It sold Caviar to DoorDash in 2019.[41] In 2021, Square announced plans to acquire Afterpay and a majority stake in music-streaming service TIDAL; that December, Square, Inc. changed its corporate name to Block, Inc.[42]+2 Block completed its acquisition of Afterpay in January 2022.[44] [11]+9

Sources

• Block, Inc. — Full financial report (2025 Y)
  23 citations

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• Block, Inc. — Full financial report (2026 Q 2)
  7 citations

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