Overview
Brady Corporation is a global manufacturer and supplier of identification solutions and workplace safety products that help identify and protect premises, products, and people. Its offerings include safety and facility signs and labels, product and asset identification systems, wire markers, healthcare identification products, printers, and RFID/barcode solutions.[1][2][3][4][5][6] The company’s stated purpose is to “make the world a safer, more productive place.” [7]
Brady reports two business segments: Americas & Asia and Europe & Australia, serving markets across the Americas, Asia, Europe, the Middle East, Africa, and Australia.[8][9] For fiscal 2026, it reported sales of approximately $1.66 billion.[10] Its corporate website describes a workforce of more than 9,400 experts and service to companies in 160 countries; the company was incorporated in Wisconsin in 1914.[11][1] [1][8][9][2][3][4][5][6][10][7][11]
Products & services
Brady’s products include industrial and facility identification and safety materials, such as safety and traffic signs, floor-marking tape, pipe markers, labels, spill-control products, lockout/tagout devices, personal protective equipment and first-aid products. Its product-identification portfolio includes labels and tags for asset tracking, brand protection and work-in-process or finished-product tracking, as well as RFID and barcode scanners, direct-part-marking and engraving equipment. Wire-identification offerings include handheld printers, wire markers, sleeves and tags.[2][3][4]
Other products include healthcare wristbands, labels and printing systems for patient identification; people-identification products such as badges, lanyards and card printers; and access-control software. The company also sells engraving machines through Gravotech and spill-control products through SPC. Associated services include safety-compliance audits, procedure writing and training, alongside technical application and product support.[5][6][12][13][2][14] Brady’s printer range includes the portable M611, which supports labels up to 2 inches wide and Bluetooth, USB and Wi-Fi connectivity, and the industrial i5300, available in 300- or 600-dpi configurations with direct-thermal or thermal-transfer printing.[15][16] [2][3][4][5][6][14][12][13][15][16]
Geographic presence
For the fiscal year ended July 31, 2026, Brady reported net sales of $1,661.6 million. By country of origin, $951.8 million (57.3%) came from the United States and $799.0 million (48.1%) from other countries, before $89.2 million in eliminations. The “Other” category is not further divided by country.[17]
Brady’s two operating segments reported FY2026 sales of $1,106.6 million (66.6%) for Americas & Asia and $554.9 million (33.4%) for Europe & Australia. The company defines these segments geographically: Americas & Asia covers North America, South America and Asia; Europe & Australia covers Europe, the Middle East, Africa and Australia.[10][8]
Brady reported 43 manufacturing and distribution facilities across 21 countries: 26 in Americas & Asia and 17 in Europe & Australia. The listed locations include the United States (9 facilities); China, France and the United Kingdom (4 each); Brazil, India and Mexico (2 each); and Australia and Belgium (2 each). Single-facility locations include Canada, Japan, Malaysia, the Philippines, Singapore, Thailand, Vietnam, Austria, Germany, Norway, South Africa and Turkey.[18][19] The FY2026 filing also notes that PSS has significant manufacturing operations and substantial inventory in China.[20] [17][10][8][18][19][20]
Business segments
For FY2026, Brady reported two geographic segments: **Americas & Asia**, covering North America, South America and Asia, generated $1,106.6 million, or approximately 66.6% of net sales; **Europe & Australia**, covering Europe, the Middle East, Africa and Australia, generated $554.9 million, or approximately 33.4%. Both segments market and sell Brady’s identification and safety products.[8][9][21]
Brady also discloses five product categories across its geographic segments. As approximate shares of FY2026 net sales, **Safety and Facility Identification** was 39.0% (safety, compliance and facility products); **Product Identification** 30.0% (labeling, printing, tracking and identification products); **Wire Identification** 17.4% (wire markers and related products); **Healthcare Identification** 8.5% (patient identification and tracking products); and **People Identification** 5.2% (badges, name tags and access-control products). These are product categories, rather than additional reportable segments.[9][2][3][4][5][6][22] [8][9][21][21][2][3][4][5][6][22][22][22][22][22][22]
Company history
William H. Brady founded W.H. Brady Company in 1914 as a sign-painting business. In 1940, the company expanded into industrial identification with heat-resistant labels for aircraft wires and cables. Seton joined Brady in 1981, broadening its workplace-safety and identification business.[23][24]
Brady acquired Precision Dynamics Corporation in 2012, entering healthcare identification products such as patient wristbands and specialty labels. In 2014, it sold its die-cut operations in Asia and Europe to Boyd Corporation as part of a portfolio refocus.[25][26] In 2021, acquisitions of Code Corporation, Nordic ID and Magicard expanded Brady’s capabilities in barcode scanning, RFID and identification-card printing.[27][28][29]
From 2024 to 2025, Brady added Gravotech, American Barcode and RFID, Funai Electric’s Microfluidic Solutions business and Mecco through acquisitions.[30][31] In 2026, Vineet Nargolwala succeeded Russell Shaller as President and CEO, and Brady completed its acquisition of Honeywell’s Productivity Solutions and Services business for $1.4 billion.[32][33][34] [30][31][32][33][23][24][25][26][27][28][29][34]
Sources
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