Davide Campari-Milano N.V. company profile

Overview

Davide Campari-Milano N.V. is the parent company of Campari Group, an international spirits and alcoholic-beverages business. Its portfolio spans aperitifs, whiskey and rum, agave spirits, cognac and champagne, and local brands; defining names include Aperol, Campari, Wild Turkey, Espolòn, Grand Marnier and Courvoisier [1][2]. The Group states its purpose as “We unlock human connections” and its mission as “To win the first, shared drink every day, everywhere” [3].

The business has a global footprint, with brands sold in more than 190 countries and direct operations in 27 markets [4]. In the year ended 31 December 2025, it reported net sales of €3,051.2 million and 4,837 employees [5]. Its origins date to 1860, when Gaspare Campari created the red aperitif in Milan [6][7]. [1]

Products & services

Davide Campari-Milano N.V.’s portfolio comprises more than 50 premium and super-premium beverage brands across aperitifs, whiskey and rum, agave spirits, cognac and champagne, and local brands. Products include Aperol and Campari aperitifs; Wild Turkey and Russell’s Reserve bourbons, Glen Grant Scotch whisky, Wray & Nephew overproof rum and Appleton Estate Jamaican rum; Espolòn tequila and Montelobos mezcal; and Courvoisier cognac and Grand Marnier, a blend of cognac and bitter-orange essence. The portfolio also includes non-alcoholic aperitif Crodino and vodka brand SKYY.[8]

Product specifications vary by brand and expression: Espolòn is made from 100% blue Weber agave and is offered in Blanco, Reposado and Añejo varieties; Aperol’s product information lists 11% ABV; Wild Turkey 101 is 50.5% ABV. Cynar is a bittersweet, artichoke-based liqueur made with an infusion of 13 herbs and botanicals. The company also sells ready-to-serve or convenient-format cocktails, including Aperol Spritz RTS, Aperol To Go cans and Campari Spritz RTS.[11]

In FY2025, reported sales shares by brand or sub-category included Aperol franchise 26%, Campari 11%, Crodino and other aperitifs 7%, Espolòn 9%, Grand Marnier 4%, Courvoisier 5%, Wild Turkey and Russell’s Reserve 5%, Jamaican rum portfolio 5%, and local brands 22%. In H1 2026, the company reported House-level shares of Group sales of 49.0% for Aperitifs, 12.5% for Whiskey & Rum, 9.9% for Agave, 8.3% for Cognac & Champagne and 20.3% for Local Brands.[15][16] [15]

Geographic presence

Campari’s operations span 24 production sites across Italy, France, Scotland, Greece, the United States, Canada, Jamaica, Mexico, Brazil and Argentina. Specific locations include a distillery and bottling plant in Martinique; sites at Kingston, Appleton and New Yarmouth in Jamaica; and distilleries in Lawrenceburg, US, and Arandas, Mexico. The company also reported its own distribution network in 27 countries and sales in more than 190 countries in its 2026 half-year reporting.[17] Its headquarters is in Sesto San Giovanni, Italy.[20]

For FY2025, third-party sales were €1,513.8 million in EMEA, €1,337.5 million in the Americas and €199.8 million in Asia-Pacific—approximately 49.6%, 43.8% and 6.5% of total sales, respectively.[21] In 2026 H1, the company reported sales by a different regional grouping: Europe €698 million, North America €547 million, Developing Markets €162 million and APAC & GTR €106 million; these categories are not directly comparable with the FY2025 regions.[22] At year-end 2025, employees were distributed across EMEA (2,496), the Americas (1,925) and Asia-Pacific (416).[23] [17]

Business segments

As of H1 2026, Davide Campari-Milano N.V.’s formal reportable segments are geographical: Europe, North America, Developing Markets, and APAC&GTR. The company introduced this four-region structure effective 1 January 2026. For the six months ended 30 June 2026, approximate shares of group net sales were Europe 46.2%, North America 36.2%, Developing Markets 10.7%, and APAC&GTR 7.0%.[24][22]

The company also discloses sales by “Houses of Brands”—a commercial sales-mix view rather than a separate reportable-segment basis. In H1 2026, the House of Aperitifs (including Aperol and Campari) contributed about 49.0% of sales; House of Whiskey&Rum 12.5%; House of Agave, including Espolòn, 9.9%; House of Cognac&Champagne, including Courvoisier and Grand Marnier, 8.3%; and Local Brands, including SKYY, 20.3%.[16] [24]

Company history

Davide Campari’s company history dates to 1860, when Gaspare Campari created the bitter red aperitif that became the namesake brand. He opened Caffè Campari in Milan in 1867; production moved to a dedicated plant in Sesto San Giovanni in 1904. In 1932, the company introduced Campari Soda, a single-serve version designed by Fortunato Depero.[7][27]

The company began expanding beyond its original aperitif business through acquisitions, starting with the Italian BolsWessanen business in 1995, which brought brands including Cynar and Crodino into its portfolio. It acquired Cinzano in 1999, listed on the Italian Stock Exchange in 2001, and acquired SKYY Spirits in 2002. Further additions included Aperol in 2003 and Wild Turkey in 2009, extending its portfolio into aperitifs, vodka and American whiskey.[28]

In 2014, Campari acquired Averna and Forty Creek; subsequent major additions included Grand Marnier in 2016, Bulldog Gin in 2017 and Champagne Lallier in 2020. In July 2020, the company completed its conversion from an Italian S.p.A. to a Dutch-law N.V. and moved its registered office to Amsterdam. It acquired Wilderness Trail in 2022 and completed the acquisition of Courvoisier in 2024.[33] [39]

Sources

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