Overview
Deckers Outdoor Corporation is a global designer, marketer, and distributor of footwear, apparel, and accessories for casual-lifestyle and performance uses. Its portfolio is led by HOKA, UGG, and Teva, serving categories that include athletic and outdoor footwear as well as lifestyle products.[1][2][3]
The company’s stated mission is to build premium, authentic, distinctive brands through category-defining innovation inspired by the human spirit. Deckers says its products are sold in more than 50 countries and territories.[4][5]
For the fiscal year ended March 31, 2026, Deckers reported net sales of $5.472 billion and approximately 6,000 employees worldwide.[6][7] [1][2][3][6][4][5][7]
Products & services
Deckers’ principal product lines are HOKA and UGG, with other-brand products led by Teva. HOKA offers performance and lifestyle footwear for running, trail, hiking and fitness, as well as apparel and accessories. Its Clifton 10 is an everyday running and walking shoe featuring a CMEVA midsole and Smooth MetaRocker; the Bondi 9 is a road-running shoe built around a cushioned foam midsole. HOKA’s cited technologies also include Active Foot Frame support and J-Frame medial-side support.[8][9][10][11][12]
UGG sells lifestyle footwear, apparel and accessories; one product example is its Treadlite by UGG outsole, described by Deckers as lightweight and durable, with grip and rebound. Teva’s range includes outdoor footwear such as sandals, shoes and boots.[8][13]
For the fiscal year ended March 31, 2026, HOKA generated $2.587 billion in net sales, approximately 47.3% of Deckers’ $5.472 billion total; UGG generated $2.739 billion, approximately 50.0%; and other brands generated $146.2 million, approximately 2.7%. Percentages are calculated from reported brand and total net sales.[14][15] [8][9][14][15][10][11][12][13]
Geographic presence
In FY2026, Deckers reported net sales of $5.472 billion: $3.192 billion domestic (about 58.3%) and $2.281 billion international (about 41.7%). The filing reports sales in these broad categories rather than by individual country.[15]
Deckers’ finished goods are made by third-party manufacturers, predominantly in Southeast Asia, with production principally in Vietnam and Indonesia; less than 5% came from China or any other individual country in FY2026. Its April 2026 supplier map shows 45 Tier 1 factory partners: 21 in Vietnam, 10 in Indonesia, nine in China, two in Cambodia, and one each in Thailand, Malaysia and the Philippines.[16][17][18][19] The company lists a buying office in Hong Kong and supervisory offices in Vietnam, China and Indonesia.[20][21][22]
Deckers’ corporate headquarters is in Goleta, California. Its US warehouse and distribution locations include Moreno Valley, California, and two sites in Mooresville, Indiana. The company also lists regional offices in Austria, Belgium, Canada, China, France, Germany, Hong Kong, Indonesia, Italy, Japan, Macau, the Netherlands, Switzerland, the UK, the US and Vietnam.[23][24][25][26][27][28][29][30]
As of 31 March 2026, Deckers had approximately 6,000 employees worldwide, including about 2,200 retail-store employees; the company does not report their geographic distribution.[31] [15][16][17][18][19][20][21][22][23][24][25][26][27][28][29][30][31][19][31]
Business segments
Deckers Outdoor reports three operating segments: HOKA, UGG and Other brands. HOKA focuses on performance footwear, including running, trail, hiking, fitness and lifestyle products, as well as apparel and accessories. UGG focuses on lifestyle footwear, apparel and accessories. Other brands consists primarily of Teva, whose products include outdoor-pursuit footwear such as sandals, shoes and boots.[32][33][8]
For fiscal 2026, HOKA generated $2.587 billion in net sales, approximately 47.3% of the $5.472 billion total; UGG generated $2.739 billion, approximately 50.1%; and Other brands generated $146 million, approximately 2.7%. Percentages are calculated from reported segment sales and may not sum exactly due to rounding.[34] [32][33][8][34][34][34][34]
Company history
Deckers Outdoor traces its origins to 1973, when its founder began making sandals for the surf market in Santa Barbara, California. The company incorporated in 1975 and went public in 1993.[35][36]
The company expanded through footwear brands with distinct origins: UGG began in the United States in 1978, and Teva was created in 1984 by Grand Canyon river guide Mark Thatcher. Deckers acquired UGG in 1995 and Teva in 2002.[37][38][35][39]
Deckers acquired AHNU in 2009, Sanuk in 2011, and HOKA in 2012; HOKA had been founded in 2009 by runners Jean-Luc Diard and Nicolas Mermoud. The company added Koolaburra assets in 2015.[40][41][42][43]
Dave Powers became CEO in 2016, succeeding Angel Martinez. In 2024, Stefano Caroti succeeded Powers as CEO and president, and Deckers completed the sale of Sanuk.[44][45] [46][47][35][36][37][38][39][40][41][42][43][44][45]
Sources
- DECKERS OUTDOOR CORP — Full financial report (2026 Y)
- www.deckers.com[4]
- ir.deckers.com[5]
- DECKERS OUTDOOR CORP — Press release (2027 Q 1)[6]
- ir.deckers.com[7]
- www.hoka.com[10]
- www.hoka.com[11]
- www.hoka.com[12]
- ir.deckers.com[13]
- deckers.com[19]
- ir.deckers.com[31]
- www.deckers.com[35]
- ir.deckers.com[36]
- ir.deckers.com[37]
- ir.deckers.com[38]
- ir.deckers.com[39]
- ir.deckers.com[40]
- ir.deckers.com[41]
- ir.deckers.com[42]
- ir.deckers.com[43]
- ir.deckers.com[44]
- ir.deckers.com[45]
- DECKERS OUTDOOR CORP — Full financial report (2025 Y)[46][47]
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