Overview
Dr. Ing. h.c. F. Porsche AG (Porsche AG) is a Stuttgart-based premium automotive manufacturer, distinct from the Porsche SE holding company. Its core business is developing, producing and selling sports cars and SUVs, including the 911, Taycan, Panamera, Macan and Cayenne, with combustion, hybrid and electric models. The company’s stated purpose centers on making exclusive sports cars, rooted in the ambition of its founder, Ferdinand Porsche; its engineering-office roots date to 1931, and the first sports car bearing the Porsche name was built in 1948.[1][2][3]
Porsche sells globally, with major markets including Europe, North America and China. In the first half of 2026, it reported revenue of €17.229 billion and 120,508 vehicle sales; its H1 sales included 39,792 vehicles in North America excluding Mexico, 30,229 in Europe excluding Germany, and 13,986 in China including Hong Kong.[4][5][6] Porsche reported 41,780 Group employees at year-end 2025.[7] [1][4][5][6][2][3][7]
Products & services
Porsche’s vehicle range comprises six model series: 718, 911, Cayenne, Macan, Panamera and Taycan. Its portfolio includes combustion-engine, plug-in-hybrid and all-electric vehicles; the Macan, for example, is offered in both all-electric and combustion versions.[8][9][10]
In the first half of 2026, deliveries were 38,141 Cayennes, 35,315 Macans, 30,534 911s, 9,308 Panameras, 6,219 Taycans and 2,789 718s.[11] For full-year 2025, the largest series by deliveries were Macan (84,328), Cayenne (80,886) and 911 (51,583); Macan deliveries included 45,367 all-electric and 38,961 combustion-engine vehicles.[12][9] In 2025, zero-emission vehicles represented 22.23% of vehicle sales, plug-in hybrids 12.13% and internal-combustion vehicles 65.64%; these are vehicle shares, not revenue percentages.[13] The cited reporting does not provide model-level revenue shares. [8][9][11][12][13][10]
Geographic presence
Porsche’s principal operating locations are in Germany: Stuttgart-Zuffenhausen is its headquarters and a vehicle-production site, Leipzig is another production site, and Weissach is a development site. In 2025, Cayenne production also took place at Volkswagen Group’s Bratislava, Slovakia, site and in Malaysia; production of the 718 Boxster and Cayman at Osnabrück ended in October 2025.[14][15][16]
Porsche’s customer markets span Germany, the rest of Europe, North America, China and other overseas and emerging markets. In H1 2026, vehicle deliveries were distributed as follows: North America excluding Mexico 31%, Europe excluding Germany 25%, Overseas and Emerging Markets 20%, Germany 12%, and China including Hong Kong 12%. These percentages represent vehicle deliveries, not revenue.[17][18] For full-year 2025, deliveries included 86,229 vehicles in North America excluding Mexico, 66,340 in Europe excluding Germany, 54,974 in Overseas and Emerging Markets, 41,938 in China including Hong Kong, and 29,968 in Germany.[19][20][21] [14][15][16][17][17][17][17][17][18][19][20][21][16]
Business segments
Porsche AG reports two segments: **Automotive**, covering its vehicle business, and **Financial Services**, covering financing, leasing and related mobility services for Porsche customers and dealers.[22][2]
In FY2025, external-customer revenue was €32.035 billion for Automotive and €4.236 billion for Financial Services, out of €36.272 billion for the Group. That represents approximately **88% Automotive** and **12% Financial Services** of Group revenue.[23] The latest interim reporting available, for H1 2026, continued to use these two segment categories.[24] [22][23][23][23][24][2]
Company history
Ferdinand Porsche, Anton Piëch and Adolf Rosenberger founded the Stuttgart engineering office Dr. Ing. h.c. F. Porsche GmbH on 25 April 1931. In the 1930s, the company worked on the Volkswagen project; after the Second World War, Ferry Porsche’s 356 “No. 1” Roadster received its operating permit on 8 June 1948, marking the beginning of Porsche sports-car production. Series production moved to Zuffenhausen in 1950.[25][26][27][28]
The 911 prototype appeared in 1963, and the renamed 911 entered production in 1964. Porsche secured its first overall victory at the 24 Hours of Le Mans in 1970 with the 917 KH. The company broadened its model range with the Cayenne, presented in 2002, and later the all-electric Taycan, unveiled in 2019.[29][30][31][32]
In 2022, Volkswagen placed 25% of Porsche AG’s preferred shares with investors, and trading began on 29 September; Porsche SE separately acquired 25% plus one of Porsche AG’s ordinary shares. Michael Leiters became Porsche AG’s CEO on 1 January 2026, succeeding Oliver Blume.[33][34] [33][25][26][27][28][29][30][31][32][34]
Sources
- DR ING HC F PORSCHE PREF. — Partial financial report (2026 H 1)
- newsroom.porsche.com[2]
- newsroom.porsche.com[3]
- newsroom.porsche.com[7]
- DR ING HC F PORSCHE PREF. — Full financial report (2025 Y)
- newsroom.porsche.com[10]
- DR ING HC F PORSCHE PREF. — Presentation (2026 H 1)
- newsroom.porsche.com[16]
- newsroom.porsche.com[25]
- newsroom.porsche.com[26]
- newsroom.porsche.com[27]
- newsroom.porsche.com[28]
- newsroom.porsche.com[29]
- newsroom.porsche.com[30]
- newsroom.porsche.com[31]
- newsroom.porsche.com[32]
- newsroom.porsche.com[34]
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