Overview
HubSpot Inc. is a subscription-software company focused on customer relationship management and customer-platform tools, particularly for mid-market businesses. Its platform combines Smart CRM with Marketing, Sales, Service, Operations, Content, and Commerce products, alongside AI-powered features and a connected partner and marketplace ecosystem.[1][2][3]
The company’s stated mission is “Helping Millions of Organizations Grow Better.” [4] HubSpot reported 306,446 customers in more than 135 countries and 9,016 full-time employees as of June 30, 2026.[5][6] It generated approximately $3.1 billion in revenue in 2025.[2] [1][2][3][4][5][6][4]
Products & services
HubSpot’s products are built around Smart CRM, which brings customer records and interaction history together and supports data enrichment, data quality and personalization across its connected Hubs. Marketing Hub provides marketing automation, email, social, SEO/AEO and analytics; Sales Hub supports prospect engagement, scheduling, lead scoring, pipeline management, quoting and forecasting; and Service Hub includes live chat and bots, ticketing, call tracking, routing, a knowledge base and customer feedback tools.[7][8][9][10][11]
Content Hub provides CRM-integrated content management, web and media hosting, landing pages, forms, SEO tools and analytics. Operations Hub provides data sync, curation, quality tools and programmable automation. Commerce Hub supports quote-to-cash workflows, including payment links, invoices, quotes and subscriptions. The platform also includes AI capabilities for content creation, account research, data enrichment, support responses and lead qualification; HubSpot later announced Agent Hub and Agent Builder, and Breeze Assistant, which uses Smart CRM context.[12][13][14][15][16][17]
Services include onboarding guidance, consultant-led individual training, group classes, in-app training and additional one-time or ongoing assistance. Online support includes articles, forums, and phone, email and chat, with availability varying by subscription tier.[18][19] In FY2025, subscription revenue was approximately 98% of total revenue and professional services and other revenue approximately 2%; HubSpot reports one operating segment and does not disclose revenue by individual Hub or product.[20][21] [7][8][9][10][11][12][13][14][15][16][17][18][19][20][20][21][16][17]
Geographic presence
In FY2025, HubSpot reported revenue of $1.872 billion from the Americas (59.8% of total), $1.011 billion from Europe (32.3%), and $248.1 million from Asia Pacific (7.9%). Revenue from customers outside the United States was approximately 48% of total revenue. Within the Americas, the U.S. represented 96% of regional revenue; Ireland accounted for 50% of Europe revenue.[22][23]
At December 31, 2025, HubSpot had 8,882 full-time employees: 5,724 in the Americas, 2,480 in Europe, and 678 in Asia Pacific. The company identifies its principal executive offices in Cambridge, Massachusetts, and describes international operations as focused mainly on sales, professional services, and support, with development teams in select international locations.[24][25][26]
HubSpot lists offices in Cambridge, Dublin, Sydney, Bogotá, Singapore, Tokyo, Berlin, Paris, Ghent, San Francisco, London, Toronto, Amsterdam, Madrid, and Bengaluru. It identifies Cambridge as its global headquarters, Dublin as its European headquarters, Sydney as its Asia-Pacific and Japan headquarters, and Bogotá as its Latin American headquarters.[27] [22][23][24][25][26][27]
Business segments
HubSpot reports one operating segment; its chief operating decision maker evaluates performance and allocates resources on a consolidated basis. It does not report separate segments or revenue contributions for individual Hubs or markets.[21][28]
The company disaggregates revenue into subscription and professional services and other—these are revenue categories, not reportable segments. In FY2025, subscriptions contributed approximately 97.9% of revenue and professional services and other approximately 2.1%. Subscriptions are for HubSpot’s customer platform; related professional services include onboarding, training, education, and consulting.[29][30][18] The mix was similar in the first half of 2026: approximately 98.0% subscription revenue and 2.0% professional services and other.[31][32] [21][28][29][29][30][18][31][31][32]
Company history
HubSpot was founded in 2006 by Brian Halligan and Dharmesh Shah, building its business around inbound marketing. In 2011, it acquired marketing-automation company Performable.[4][33]
In 2014, HubSpot expanded into customer relationship management with the launch of a free CRM, then completed its initial public offering and began trading on the New York Stock Exchange as HUBS.[34][35][36] It added Service Hub in 2017 and Operations Hub in 2021, extending its products into customer service and data operations.[37][38]
In 2021, Yamini Rangan succeeded Halligan as CEO, and HubSpot reported surpassing 100,000 customers and $1 billion in annual recurring revenue.[39][40] The company completed its acquisition of B2B data provider Clearbit in 2023, introduced its Breeze AI offering in 2024, and acquired conversation-intelligence company Frame AI in 2025.[41][42][43][44] [36][44][4][33][34][35][37][38][39][40][41][42][43]
Sources
- HUBSPOT INC — Full financial report (2025 Y)
- www.hubspot.com[4]
- HUBSPOT INC — Full financial report (2026 Q 2)
- www.hubspot.com[16]
- www.hubspot.com[17]
- www.hubspot.com[27]
- www.hubspot.com[33]
- www.hubspot.com[34]
- www.hubspot.com[35]
- www.hubspot.com[37]
- www.hubspot.com[38]
- www.hubspot.com[39]
- www.hubspot.com[40]
- www.hubspot.com[41]
- www.hubspot.com[42]
- ir.hubspot.com[43]
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