Overview
lululemon athletica inc. designs, distributes and sells technical athletic apparel, footwear and accessories, with products for activities including yoga, running and training. It sells through company-operated stores and e-commerce, as well as wholesale, licensing and other channels. Its business spans the Americas, China Mainland, Asia Pacific, and Europe and the Middle East.[1][2][3]
The company describes its purpose as “to elevate human potential by helping people feel their best.” Founded in 1998, it opened its first store in Vancouver, Canada.[4][5][6]
For fiscal 2025, lululemon reported net revenue of $11.103 billion. Its company overview reports more than 800 stores and 39,000 employees.[7][8] [1][2][3][4][5][7][6][8]
Products & services
Lululemon offers technical athletic apparel, footwear and accessories. Its apparel range includes pants, shorts, tops and jackets for activities such as yoga, running and training, as well as clothing designed for everyday movement; accessories include fitness-oriented items. The company describes its product-development approach as using technically advanced fabrics and functional features designed around performance and fit [2][3][9][10][11].
Product examples include the lululemon Align™ High-Rise Pant, made with Nulu™ fabric described as weightless, buttery-soft, breathable, sweat-wicking and four-way stretch; the Wunder Train High-Rise Tight, whose Everlux™ fabric is described as quick-drying, breathable and four-way stretch; and the Swiftly Tech Long-Sleeve Shirt 2.0, featuring Silverescent™ odor-control technology, seamless construction, lightweight four-way stretch and sweat-wicking properties [12][13][14]. ABC pants made with Warpstreme™ are described as quick-drying, breathable, wrinkle-resistant and four-way stretch [15].
In FY2025, women’s products accounted for 63% of net revenue, men’s for 24%, and accessories and other for 13% [4]. Service offerings include complimentary in-store hemming, subject to location and eligibility [16]. The company stopped selling lululemon Studio Mirror hardware and new Studio digital-content subscriptions in December 2023; its report says Peloton content was provided to existing Studio subscribers under contract [17]. [2][3][9][10][11][4][17][12][13][14][15][16]
Geographic presence
In FY2025, lululemon generated revenue across the Americas, China Mainland and other geographic areas. By customer geography, the United States accounted for $6.328 billion (57.0% of revenue), Canada $1.423 billion (12.8%), Mexico $95.5 million (0.9%), China Mainland $1.755 billion (15.8%), Hong Kong SAR, Taiwan and Macau SAR combined $199.1 million (1.8%), and other geographic areas $1.302 billion (11.7%). Percentages are calculated from reported revenue figures.[18]
The company had 811 company-operated stores as of February 1, 2026, including 114 in APAC and 49 in EMEA. Its reported country examples include 34 stores in Australia, 22 in South Korea, 20 in the UK, 9 in Germany and 6 in France. Vancouver, British Columbia, is listed as the location of its executive and administrative offices.[19][20]
lululemon relies on third-party suppliers and manufacturers, with production and material sourcing concentrated in Asia. In 2025, Vietnam accounted for approximately 40% of product manufacturing by cost, followed by Cambodia (18%), Sri Lanka and Indonesia (11% each), and Bangladesh (7%). Fabric sourcing by cost was led by Taiwan (34%) and China Mainland (29%).[21][22][23] [18][18][18][18][18][18][19][19][19][19][19][19][19][20][21][22][23]
Business segments
For fiscal 2025, ended February 1, 2026, lululemon athletica inc. reported three geographic segments: Americas, China Mainland, and Rest of World. Rest of World combines the APAC and EMEA operating segments.[24][25][26]
Net revenue was $7.847 billion for Americas (approximately 70.7% of consolidated revenue), $1.755 billion for China Mainland (15.8%), and $1.501 billion for Rest of World (13.5%), out of $11.103 billion total.[27] These are geographic, not product or sales-channel segments; the company describes e-commerce and stores as sales channels rather than separately reported segments.[28] [24][25][26][27][28]
Company history
lululemon athletica inc. was founded by Chip Wilson in Vancouver in 1998, beginning in a space attached to a yoga studio; its first dedicated store opened in Vancouver in 2000. The company expanded beyond Canada with stores in Santa Monica in 2003 and Melbourne in 2004, then went public in July 2007.[29][30][31]
The company broadened its offerings with the launch of girls’ activewear brand ivivva in 2009 and entered mainland China with stores in Shanghai and Beijing in 2016. After leadership changes in 2008, 2013–14, and 2018, lululemon acquired home-fitness company MIRROR in 2020 and launched its first footwear collection, including its first running shoe, in 2022. In 2025, the company announced that CEO Calvin McDonald would step down effective January 2026, with interim co-CEOs taking over.[32][33][34][35][36][37][38][39][40] [31][40][29][30][32][33][34][35][36][37][38][39]
Sources
- lululemon athletica inc. — Full financial report (2026 Y)
- corporate.lululemon.com[6]
- corporate.lululemon.com[8]
- shop.lululemon.com[12]
- shop.lululemon.com[13]
- shop.lululemon.com[14]
- shop.lululemon.com[15]
- corporate.lululemon.com[16]
- corporate.lululemon.com[29]
- corporate.lululemon.com[30]
- corporate.lululemon.com[32]
- corporate.lululemon.com[33]
- corporate.lululemon.com[34]
- corporate.lululemon.com[35]
- corporate.lululemon.com[36]
- corporate.lululemon.com[37]
- corporate.lululemon.com[38]
- corporate.lululemon.com[39]
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