PINTEREST, INC.

Overview

Pinterest, Inc. operates a visual search and discovery platform that helps people find inspiration and take action. Its products include a mobile app and website where users discover, save, and organize ideas, alongside shopping discovery features and advertising services for businesses. Advertising accounts for substantially all of the company’s revenue.[1]+2 Pinterest’s stated mission is “to bring everyone the inspiration to create a life they love.” [4]

The company reported 640 million global monthly active users in the second quarter of 2026.[5] For the year ended December 31, 2025, Pinterest reported revenue of $4.222 billion and 5,265 full-time employees.[6][7] [1]+6

Products & services

Pinterest’s core product is an AI-powered visual search and discovery platform available through mobile apps and the web. It combines search, recommendations and user-curated content, including images, instructional videos, collages and merchant product listings. Its visual discovery tools use computer vision and recommendation models to identify products in Pins and surface related content. Fashion search features announced in 2025 let users refine visual results by attributes such as style, color, fit and occasion.[1]+3

Shopping and advertising products include product Pins and catalog-based shopping content, as well as Standard image ads, Video ads, Carousel ads and Collection ads featuring lifestyle creative and products. Advertisers can run brand campaigns optimized for impressions or video views, or performance campaigns optimized for clicks, actions and conversion events such as checkout or add-to-cart. Pinterest announced Visual Search Ads in September 2026 for Search Results and Pin closeups, linking to advertiser sites; the announcement described a planned beta for eligible advertisers.[8]+7

Pinterest also announced Pinterest Assistant, an AI-powered, visual-first shopping and discovery assistant that uses a person’s saved Pins, boards, collages and preferences to provide recommendations, including audio and visual results. Board features announced include personalized tabs, recommendations for new boards, and fashion collages being tested in the U.S. and Canada. Advertising is the company’s primary monetization service: it bills advertisers using models including cost per click, impression, video view, action or day. The 2025 annual filing does not provide a revenue percentage breakdown by individual product or ad format.[18]+3 [1]+14

Geographic presence

Pinterest’s 2025 revenue was concentrated in the U.S. and Canada: based on customer billing addresses, these markets accounted for 72.3% of revenue, compared with 18.5% in Europe and 9.2% in the Rest of World. Using users’ estimated locations during revenue-generating activity instead, the shares were about 75.2%, 18.4%, and 6.5%, respectively; Pinterest notes that this is a different allocation method. Europe includes Russia and Turkey in the company’s geographic reporting.[22]

At year-end 2025, Pinterest’s headquarters was in San Francisco, California; it reported office space across the U.S. and internationally but did not enumerate those offices in the filing. The company’s careers site lists locations in North America, Europe, Latin America, and Asia Pacific, including San Francisco, New York, Dublin, London, Mexico City, São Paulo, Singapore, Sydney, and Tokyo.[23]+4

Pinterest reported 5,265 employees as of December 31, 2025, but did not disclose their geographic distribution in the cited filing.[28] [22]+6

Business segments

Pinterest reports one operating segment, a classification reaffirmed in its Q2 2026 filing. The single segment centers on the Pinterest platform, where people find ideas, plan projects and shop; revenue is generated through advertising on its website and mobile app. The company does not report separate operating-segment or product revenue contributions, so the sole reported operating segment represents 100% of the business for segment-reporting purposes.[29]+3

As a separate financial disaggregation—not a segment breakdown—FY2025 revenue by customer billing geography was approximately 72.3% U.S. and Canada, 18.5% Europe, and 9.2% Rest of World. These percentages are calculated from the reported geographic revenue amounts.[22] [29]+7

Company history

Ben Silbermann, Paul Sciarra, and Evan Sharp began developing Pinterest in 2009, and the first desktop version launched in March 2010.[31][32]

In August 2012, Pinterest removed its invitation requirement and opened registration to everyone, following rapid early audience growth.[33] In 2016, saved-content service Instapaper announced it was joining Pinterest, extending the company’s work in content discovery and bookmarking.[34]

Pinterest priced its initial public offering at $19 per share in April 2019, ahead of its New York Stock Exchange listing under the ticker PINS.[35] In 2021, it announced the acquisition of video-editing app Vochi as part of its expansion into creator video.[36]

In 2022, co-founder Ben Silbermann became Executive Chairman and Bill Ready took over as CEO. That year Pinterest also announced an agreement to acquire THE YES, an AI-powered fashion-shopping platform, reflecting a broader emphasis on shopping.[37][38] [31]+7

Sources

• PINTEREST, INC. — Full financial report (2025 Y)
  20 citations

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• PINTEREST, INC. — Press release (2026 Q 2)[5]
• newsroom.pinterest.com[10]
• newsroom.pinterest.com[17]
• newsroom.pinterest.com[18]
• newsroom.pinterest.com[19]
• www.pinterestcareers.com[24]
• www.pinterestcareers.com[25]
• www.pinterestcareers.com[26]
• www.pinterestcareers.com[27]
• PINTEREST, INC. — Full financial report (2026 Q 2)[30]
• www.forbes.com[31]
• newsroom.pinterest.com[32]
• newsroom.pinterest.com[33]
• blog.instapaper.com[34]
• investor.pinterestinc.com[35]
• newsroom.pinterest.com[36]
• newsroom.pinterest.com[37]
• newsroom.pinterest.com[38]