Overview
Williams-Sonoma, Inc. is a design-led home retailer selling furniture, décor, kitchenware, and other home-related products through digital channels, catalogs, stores, and business-to-business operations. Its portfolio includes Williams Sonoma, Pottery Barn, Pottery Barn Kids and Teen, West Elm, Williams Sonoma Home, Rejuvenation, Mark and Graham, GreenRow, and Dormify.[1][2][3] The company’s stated mission is “To enhance the quality of life at home and beyond.” [4]
Founded in 1956, the company is headquartered in the United States and has an international retail presence through company-operated stores and franchises. At the end of fiscal 2025, it operated 506 stores across the U.S., Canada, Australia, and the U.K., with franchise locations in Mexico, South Korea, India, and the Philippines.[5][6] For fiscal 2025, ended February 1, 2026, it reported net revenue of $7.807 billion and approximately 19,800 employees.[7][8] [1][2][3][4][5][6][7][8][3][4]
Products & services
Williams-Sonoma, Inc.’s product portfolio includes kitchen, dining and home-furnishing ranges across its brands. Williams Sonoma sells cookware, kitchen tools and electrics, cutlery, tabletop and barware, food, cookbooks, outdoor products and furniture; Williams Sonoma Home focuses on premium furnishings and decorative accessories. Pottery Barn offers furniture, bedding, lighting, rugs, table essentials and décor, while Pottery Barn Kids and Pottery Barn Teen offer children’s and teen-focused furniture and décor, including durable products designed with child safety in mind.[2][9][10][11][12]
Other ranges include West Elm’s modern home furnishings and décor; Rejuvenation’s lighting, hardware, furniture and décor, including made-to-order lighting and hardware; Mark and Graham’s customizable gifts and lifestyle goods across home, travel, pet, baby and kids; and GreenRow’s vintage-inspired products made with sustainable materials and artisan manufacturing.[13][14][15][16]
Service offerings include design consultations from Williams Sonoma and Pottery Barn, and West Elm’s trade program, which provides project support and installation assistance on request. The company also offers registry services through Pottery Barn and West Elm.[17][18][19][20][21] The FY2025 Form 10-K describes brand merchandise strategies but the reviewed material does not provide product- or brand-level revenue percentages.[2][9][13] [2][9][10][11][12][13][14][15][16][17][18][19][20][21]
Geographic presence
Williams-Sonoma, Inc. operates company-managed businesses in the United States, Puerto Rico, Canada, Australia and the United Kingdom. Unaffiliated franchisees operate stores in Mexico, South Korea, India and the Philippines. Its headquarters are in San Francisco, California.[22][23][24]
For fiscal 2025, the company reported that 19% of its products were produced in the United States and 81% of merchandise purchases were sourced abroad, including 19% from China, 16% from Vietnam, 15% from India and 31% from the rest of the world. It also operates manufacturing facilities in Mississippi, North Carolina and Oregon.[25]
The company reports one operating segment, but its annual report does not provide revenue by country or region. It reported approximately 19,800 associates as of February 1, 2026, without a geographic breakdown of employees.[26][8] [22][23][24][25][26][8]
Business segments
Williams-Sonoma reports one formal reportable segment; its brand-level revenue disclosures are supplemental disaggregations, not separate reportable segments. For fiscal 2025, ended February 1, 2026, consolidated net revenue was $7.807 billion.[27][28][7]
The largest brand grouping was Pottery Barn, at $2.999 billion (about 38.4% of net revenue), selling home furnishings and décor. West Elm contributed $1.860 billion (23.8%), with modern home goods and décor; the Williams Sonoma grouping contributed $1.362 billion (17.5%) and includes Williams Sonoma Home, alongside kitchen, cooking, dining and entertaining merchandise.[7][29][30][31]
Pottery Barn Kids and Teen are reported together, contributing $1.138 billion (14.6%) through children’s and teens’ home products. “Other” contributed $448 million (5.7%) and consists primarily of Rejuvenation, Mark and Graham, GreenRow, and international franchise operations; individual revenues for these brands are not separately stated. The brand-group figures include business-to-business revenue.[7][32][2][9][10][11][13][12][14][15][16][22] [27][28][7][29][30][31][32][2][9][10][11][13][12][14][15][16][22]
Company history
Chuck Williams opened the first Williams-Sonoma store in Sonoma, California, in 1956, selling cookware inspired by his travels in France. The company began catalog sales in 1972 as the business expanded beyond its original store.[5][33]
W. Howard Lester became chairman and CEO in 1978, and the company went public on the New York Stock Exchange in 1983. In 1986, it acquired Pottery Barn, broadening its business into home furnishings.[34][35][36]
The company extended its brand portfolio with Pottery Barn Kids in 1999, West Elm in 2002, and Pottery Barn Teen in 2003. Laura Alber became president in 2006 and CEO in 2010, succeeding Lester; Williams-Sonoma acquired lighting and hardware company Rejuvenation in 2011.[37][38][39][40][41] [5][33][34][35][36][37][38][39][40][41][33][34][35][36][37][38][39][40][41]
Sources
- WILLIAMS SONOMA INC — Full financial report (2026 Y)
- ir.williams-sonomainc.com[3]
- www.williams-sonomainc.com[4]
- www.williams-sonoma.com[17]
- www.potterybarn.com[18]
- www.westelm.com[19]
- www.potterybarn.com[20]
- www.westelm.com[21]
- www.williams-sonomainc.com[33]
- ir.williams-sonomainc.com[34]
- ir.williams-sonomainc.com[35]
- www.williams-sonomainc.com[36]
- www.williams-sonomainc.com[37]
- www.williams-sonomainc.com[38]
- www.williams-sonomainc.com[39]
- ir.williams-sonomainc.com[40]
- ir.williams-sonomainc.com[41]
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