Overview
LY Corporation is a Japan-based internet and technology company operating digital platforms and services in areas including online advertising, e-commerce, search, news, and communications. Its consumer ecosystem includes LINE and Yahoo! JAPAN services, with Japan as its central market.[1][2]
The company’s mission is “WOW Our Users!” [3] LY Corporation began operating on October 1, 2023, following a reorganization that brought together Z Holdings, LINE, Yahoo Japan, and related entities.[4]
LY Corporation describes its workforce as over 10,000 employees.[5] For FY2025, revenue was ¥2,036.3 billion.[6] [6][1][2][3][4][5]
Products & services
In FY2025, LY Corporation’s Media business generated ¥735.1bn, approximately 36.1% of consolidated revenue. Its advertising products include search ads, account ads and display ads, which generated ¥179.0bn, ¥145.7bn and ¥254.2bn, respectively. The company also offers LINE Official Account, with subscription plans and pay-as-you-go billing, and LINE MINI App, reported at 33,000 apps and 28.97 million monthly active users.[7][8][9][10][11][12]
Commerce generated ¥857.6bn, approximately 42.1% of consolidated revenue. Disclosed business revenues were ASKUL ¥402.3bn, ZOZO ¥222.7bn, and LY Corporation and other businesses ¥232.5bn. Its services include Yahoo! JAPAN Flea Market and Auction; Flea Market offers AI-based suggested pricing using product photos. FY2025 reuse transaction value was ¥1,119.9bn.[7][13][14][15]
Financial services generated ¥445.7bn, approximately 21.9% of consolidated revenue, including ¥375.1bn from PayPay consolidated. PayPay’s payment services cover PayPay Balance, debit, Balance Card, credit, PayPay Card, VISA Debit, Alipay and LINE Pay; consolidated payment GMV was ¥19.4tn in FY2025. LY also presented “Agent i” and “Agent i for Business” as AI offerings connecting users and businesses with services such as shopping, weather, recipes and customer support; some capabilities were described as under development. Segment percentages are calculated from reported revenue figures.[7][16][17][18][19][20][21] [7][8][9][10][11][12][13][14][15][16][17][18][19][20][21]
Geographic presence
LY Corporation is headquartered in Tokyo, Japan, and its official company materials identify Japan as its home base.[1] The group also has a geographic presence through companies listed in Taiwan, Thailand, Vietnam, and Singapore, among other locations; the presence of subsidiaries does not by itself indicate the scale of operations or sales in each market.[22]
LY’s FY2025 reporting provides consolidated and business-segment financial information, but the sources reviewed do not give revenue by country or region, geographic revenue percentages, or employee distribution by geography.[6][23] [1][22][6][23][1][22][23]
Business segments
For FY2025 (year ended March 31, 2026), LY Corporation reported three business segments. Media Business generated ¥735.1 billion, approximately 36.1% of consolidated revenue, and includes advertising and media services, with advertising further categorized as search, account and display advertising.[7][24]
Commerce Business generated ¥857.6 billion, approximately 42.1% of consolidated revenue. Its activities include shopping and other e-commerce, reuse, ASKUL BtoB, travel and food-and-beverage services, and overseas e-commerce.[7][24] Strategic Business generated ¥445.7 billion, approximately 21.9%; it is primarily PayPay-related financial and fintech businesses, alongside other fintech and services.[7][24]
The percentages are approximate: reported segment revenues sum to ¥2,038.4 billion, compared with consolidated revenue of ¥2,036.3 billion. The company revised prior-period figures following service transfers between segments during FY2025; the percentages above use its latest FY2025 presentation basis.[7][25][24] [7][25][24]
Company history
LY Corporation’s history brings together two major predecessor businesses. Yahoo Japan Corporation was established in 1996 as a joint venture between SoftBank and Yahoo! Inc.; Yahoo! JAPAN launched on April 1 that year, and the company went public in 1997.[26][1]
A second predecessor lineage began with the establishment of Naver Japan in 2007. Its messaging service LINE launched in June 2011, and NHN Japan merged with Naver Japan later that year.[27]
On March 1, 2021, Z Holdings and LINE completed an integration. A subsequent group reorganization involving Z Holdings, LINE Corporation, Yahoo Japan Corporation, Z Entertainment, and Z Data took effect on October 1, 2023, when the group began operating as LY Corporation. Kentaro Kawabe became chairperson and Takeshi Idezawa became president and CEO at formation.[28][4][29] [26][1][27][28][4][29]
Sources
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